Events As A Strategic Marketing Tool
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Events As A Strategic Marketing Tool

CABI Publishing
SKU:
9781789242300
|
UPC:
9781789242300
£40.99 £38.30
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Description
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.


  • | By (Author): Dorothe (Nhtv Breda University Of Applied Sciences, The Netherlands) Gerritsen
  • | Publisher: CABI Publishing
  • | Publication Date: Mar 19, 2020
  • | Country of Publication: United Kingdom
  • | Number of Pages: 256 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 1789242304
  • | ISBN-13: 9781789242300
Additional Information
By (Author):
Dorothe (Nhtv Breda University Of Applied Sciences, The Netherlands) Gerritsen
Publisher:
CABI Publishing
Publication Date:
Mar 19, 2020
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
256 pages
Binding:
Softback
ISBN-10:
1789242304
ISBN-13:
9781789242300
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