Festival and Event Tourism : Building Resilience and Promoting Sustainability

Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.

• | : Dr Anukrati Sharma (University of Kota, India), Dr Jeetesh Kumar (Senior Lecturer, Taylor's University, Malaysia), Professor Bakhodir Turaev (Vice Chancellor, Tashkent State Transport University, Uzbekistan), Priyakrushna Mohanty (Senior Research Fellow, Garden City University, India) (Edited by)
• | Publisher: CABI Publishing
• | Publication Date: Jul 04, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 176 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1789248663
• | ISBN-13: 9781789248661