Strategic Advertising Mechanisms: From Copy Strategy To Iconic Brands

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.

• | By (Author): Jorge David Fernandez Gomez
• | Publisher: Intellect Books
• | Publication Date: Dec 10, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 176 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1789384303
• | ISBN-13: 9781789384307