Planning And Managing Public Relations Campaigns: A Strategic Approach

A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.

• | By (Author): Anne Gregory
• | Publisher: Kogan Page Ltd
• | Publication Date: Dec 03, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 352 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1789663202
• | ISBN-13: 9781789663204