Handbook Of Research On Social Media Applications For The Tourism And Hospitality Sector

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

• | Edited By: Celia M.Q. Ramos
• | Publisher: Business Science Reference
• | Publication Date: Dec 27, 2019
• | Country of Publication: United States
• | Number of Pages: 400 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1799819477
• | ISBN-13: 9781799819479