Mastering Market Analytics: Business Metrics - Practice And Application

In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

• | Edited By: Robert (University Of Lodz, Poland) Kozielski
• | Publisher: Emerald Publishing Limited
• | Publication Date: Nov 04, 2019
• | Country of Publication: United Kingdom
• | Number of Pages: 448 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1838679308
• | ISBN-13: 9781838679309