Crossing The Chasm
John Wiley and Sons Ltd
£19.52
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
- | By (Author): GA Moore
- | Series:
- | Publisher: John Wiley and Sons Ltd
- | Publication Date: Aug 01, 1998
- | Country of Publication: United Kingdom
- | Number of Pages: 238 pages
- | Language: Not available
- | Binding: Paperback|Softback
- | ISBN-10: 1841120634
- | ISBN-13: 9781841120638
- By (Author):
- GA Moore
- Publisher:
- John Wiley and Sons Ltd
- Publication Date:
- Aug 01, 1998
- Country of Publication:
- United Kingdom
- Number of pages:
- 238 pages
- Binding:
- Paperback|Softback
- Language:
- Not available
- ISBN-13:
- 9781841120638