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Crossing The Chasm

John Wiley and Sons Ltd
SKU:
9781841120638
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UPC:
9781841120638
£19.52
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.


  • | By (Author): GA Moore
  • | Series:
  • | Publisher: John Wiley and Sons Ltd
  • | Publication Date: Aug 01, 1998
  • | Country of Publication: United Kingdom
  • | Number of Pages: 238 pages
  • | Language: Not available
  • | Binding: Paperback|Softback
  • | ISBN-10: 1841120634
  • | ISBN-13: 9781841120638
By (Author):
GA Moore
Publisher:
John Wiley and Sons Ltd
Publication Date:
Aug 01, 1998
Country of Publication:
United Kingdom
Number of pages:
238 pages
Binding:
Paperback|Softback
Language:
Not available
ISBN-13:
9781841120638