Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by Wang Kangmao.
- | Edited By: Kangmao Wang
- | Publisher: Paths International Ltd
- | Publication Date: Sep 30, 2014
- | Country of Publication: United Kingdom
- | Number of Pages: 242 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1844641082
- | ISBN-13: 9781844641086