Capital War: How Foreign Companies Fight Their War In China

Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters examines one company, with expert coverage provided by Wang Kangmao.

• | Edited By: Kangmao Wang
• | Publisher: Paths International Ltd
• | Publication Date: Sep 30, 2014
• | Country of Publication: United Kingdom
• | Number of Pages: 242 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1844641082
• | ISBN-13: 9781844641086