From Brand Vision to Brand Evaluation

Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.

• | By (Author): Leslie de Chernatony
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Mar 18, 2010
• | Country of Publication: United Kingdom
• | Number of Pages: 376 pages
• | Language: Unknown
• | Binding: Paperback|Softback
• | ISBN-10: 1856177734
• | ISBN-13: 9781856177733