Geomarketing: Methods And Strategies In Spatial Marketing

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles.

• | Edited By: Gerard Cliquet
• | Publisher: ISTE Ltd
• | Publication Date: Feb 07, 2006
• | Country of Publication: United Kingdom
• | Number of Pages: 328 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 190520907X
• | ISBN-13: 9781905209071