Event Evaluation:: Theory And Methods For Event Management And Tourism

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.

• | By (Author): Professor Donald (Professor Emeritus, University Of Calgary, Canada) Getz
• | Publisher: Goodfellow Publishers Limited
• | Publication Date: Apr 18, 2018
• | Country of Publication: United Kingdom
• | Number of Pages: 198 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 191139665X
• | ISBN-13: 9781911396659