Corporate Social Responsibility Is Not Public Relations: How To Put Csr At The Heart Of Your Company And Maximize The Business Benefits

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.

• | By (Author): Sangeeta Waldron
• | Publisher: LID Publishing
• | Publication Date: Feb 18, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 224 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1911671421
• | ISBN-13: 9781911671428