The Fundamentals Of Creative Advertising

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

• | By (Author): Ken Burtenshaw
• | Publisher: Bloomsbury Publishing PLC
• | Publication Date: Sep 19, 2011
• | Country of Publication: Switzerland
• | Number of Pages: 184 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 2940411565
• | ISBN-13: 9782940411566