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The Fundamentals Of Creative Advertising

Bloomsbury Publishing PLC
SKU:
9782940411566
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UPC:
9782940411566
$32.08 $30.18
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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.


  • | By (Author): Ken Burtenshaw
  • | Publisher: Bloomsbury Publishing PLC
  • | Publication Date: Sep 19, 2011
  • | Country of Publication: Switzerland
  • | Number of Pages: 184 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 2940411565
  • | ISBN-13: 9782940411566
By (Author):
Ken Burtenshaw
Publisher:
Bloomsbury Publishing PLC
Publication Date:
Sep 19, 2011
Country of Publication:
Switzerland
Language:
Unknown
Number of pages:
184 pages
Binding:
Softback
ISBN-10:
2940411565
ISBN-13:
9782940411566