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The Fundamentals Of Creative Advertising
Bloomsbury Publishing PLC
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Bloomsbury Publishing PLC
The Fundamentals Of Creative Advertising
Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
- | By (Author): Ken Burtenshaw
- | Publisher: Bloomsbury Publishing PLC
- | Publication Date: Sep 19, 2011
- | Country of Publication: Switzerland
- | Number of Pages: 184 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 2940411565
- | ISBN-13: 9782940411566
- By (Author):
- Ken Burtenshaw
- Publisher:
- Bloomsbury Publishing PLC
- Publication Date:
- Sep 19, 2011
- Country of Publication:
- Switzerland
- Language:
- Unknown
- Number of pages:
- 184 pages
- Binding:
- Softback
- ISBN-10:
- 2940411565
- ISBN-13:
- 9782940411566