The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.

• | : Marta Massi, Alex Turrini (Edited by)
• | Publisher: Springer Nature Switzerland AG
• | Publication Date: Jun 19, 2020
• | Country of Publication: Switzerland
• | Number of Pages: 166 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 3030261204
• | ISBN-13: 9783030261207