Integrated Marketing Communications: A Global Brand-Driven Approach
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Integrated Marketing Communications: A Global Brand-Driven Approach

Springer Nature Switzerland AG
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9783030764159
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9783030764159
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Description
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.


  • | By (Author): Philip J. Kitchen
  • | Publisher: Springer Nature Switzerland AG
  • | Publication Date: Jan 04, 2022
  • | Country of Publication: Switzerland
  • | Number of Pages: 374 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 303076415X
  • | ISBN-13: 9783030764159
Additional Information
By (Author):
Philip J. Kitchen
Publisher:
Springer Nature Switzerland AG
Publication Date:
Jan 04, 2022
Country of Publication:
Switzerland
Language:
Unknown
Number of pages:
374 pages
Binding:
Softback
ISBN-10:
303076415X
ISBN-13:
9783030764159
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