Transformational Sales: Making A Difference With Strategic Customers

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.

• | By (Author): Philip Kotler
• | Publisher: Springer International Publishing AG
• | Publication Date: Sep 03, 2015
• | Country of Publication: Switzerland
• | Number of Pages: 162 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 3319206052
• | ISBN-13: 9783319206059