Social Media Management: Technologies And Strategies For Creating Business Value - 9783319219899

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

• | By (Author): Amy Van Looy
• | Publisher: Springer International Publishing AG
• | Publication Date: Sep 24, 2015
• | Country of Publication: Switzerland
• | Number of Pages: 250 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 3319219898
• | ISBN-13: 9783319219899