Sale
B2B Brand Management
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
£39.99
£36.99
(No reviews yet)
Write a Review
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
- | By (Author): Philip Kotler
- | Series:
- | Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- | Publication Date: Aug 17, 2006
- | Country of Publication: Germany
- | Number of Pages: 357 pages
- | Language: Not available
- | Binding: Hardback
- | ISBN-10: 0007233485
- | ISBN-13: 9783540253600
- By (Author):
- Philip Kotler
- Publisher:
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Publication Date:
- Aug 17, 2006
- Country of Publication:
- Germany
- Number of pages:
- 357 pages
- Binding:
- Hardback
- Language:
- Not available
- ISBN-13:
- 9783540253600