Marketing In The Digital Era

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

• | Edited By: Zuzana Bacikova
• | Publisher: Peter Lang AG
• | Publication Date: Jun 29, 2018
• | Country of Publication: Switzerland
• | Number of Pages: 172 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 3631745451
• | ISBN-13: 9783631745458