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The Right Sensory Mix: Decoding Customers' Behavior And Preferences
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
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Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
The Right Sensory Mix: Decoding Customers' Behavior And Preferences
People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers' behavior and preferences.
- | By (Author): Diana Derval
- | Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- | Publication Date: Feb 25, 2022
- | Country of Publication: Germany
- | Number of Pages: 322 pages
- | Language: English
- | Binding: Hardback
- | ISBN-10: 3662637944
- | ISBN-13: 9783662637944
- By (Author):
- Diana Derval
- Publisher:
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Publication Date:
- Feb 25, 2022
- Country of Publication:
- Germany
- Language:
- English
- Number of pages:
- 322 pages
- Binding:
- Hardback
- ISBN-10:
- 3662637944
- ISBN-13:
- 9783662637944