Digital Marketing Fundamentals : From Strategy to ROI - 9789001749842

Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.

• | : Marjolein Visser, Berend Sikkenga, Mike Berry
• | Publisher: Wolters-Noordhoff B.V.
• | Publication Date: Jul 06, 2021
• | Country of Publication: Netherlands
• | Number of Pages: 650 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 9001749844
• | ISBN-13: 9789001749842