Strategic Design: 8 Essential Practices Every Strategic Designer Must Master

Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. This book provides an overview of these practices, and case examples in which companies and designers have effectively used these practices.

• | By (Author): Giulia Calabretta, Gerda Gemser (Author)
• | Publisher: BIS Publishers B.V.
• | Publication Date: Sep 15, 2016
• | Country of Publication: Netherlands
• | Number of Pages: 228 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 9063694458
• | ISBN-13: 9789063694456