Thinking in Services : Encoding and Expressing Strategy through Design

We think we know services - not a day goes by without using them - until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been `designed', the qualities of their designs are more important than ever, given how much more we depend on them.

• | : Majid Iqbal
• | Publisher: BIS Publishers B.V.
• | Publication Date: Oct 11, 2018
• | Country of Publication: Netherlands
• | Number of Pages: 296 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 906369489X
• | ISBN-13: 9789063694890