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The Attention Economy And How Media Works: Simple Truths For Marketers
Springer Verlag, Singapore
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Springer Verlag, Singapore
The Attention Economy And How Media Works: Simple Truths For Marketers
This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
- | By (Author): Karen Nelson-Field
- | Publisher: Springer Verlag, Singapore
- | Publication Date: Jan 05, 2020
- | Country of Publication: Singapore
- | Number of Pages: 152 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 9811515395
- | ISBN-13: 9789811515392
- By (Author):
- Karen Nelson-Field
- Publisher:
- Springer Verlag, Singapore
- Publication Date:
- Jan 05, 2020
- Country of Publication:
- Singapore
- Language:
- Unknown
- Number of pages:
- 152 pages
- Binding:
- Hardback
- ISBN-10:
- 9811515395
- ISBN-13:
- 9789811515392
